Qualitative versus Quantitative Market Research

Qualitative versus Quantitative Market Research James Marriot Market research methods could be either qualitative or quantitative. Quantitative market research conducted by market research Pandora Jewelry Sale companies for clients, involves a huge number of consumer respondents and the results derived out of the research are a representation of the entire population. Conducting a group discussion, headed by a trained moderator, with the focus group, carries out qualitative market research. Pandora Charms On Sale This will help him understand the customer and his needs better. It also contributes in removing a veil from the issues not anticipated by the marketing team. Market research companies believe that qualitative research methods, employed by the market research firms are at times not reliable Pandora Beads On Sale indicators of the population demand and needs. It cannot be used for evaluating pre-existing ideas. It can be used to judge which idea, product or concept is better than the other. The people answering the questions can be taken as representatives for the entire population. The taste, preferences and attitudes Pandora Beads On Sale of the entire population can be judged by simply interviewing a small section of the population. The main disadvantage of qualitative market research is that, you can measure issues only if you know about the issues prior to Cheap Pandora Charms carrying out the market research. Therefore qualitative market research techniques must be applied when: the issues on which the results are required are known in advance Pandora Cheap Beads the communication between the interviewer and the respondent can prove to be effective. Ltd. offers complete e-publishing solutions for your business. We provide personalized world-class content development and management solutions that are qualitative and result-oriented.